At Shelby & Company, INC., we specialize in creating digital products that will elevate your online brand. Our team of experts is committed to delivering exceptional results that meet the needs and goals of your business. We understand that every business is unique, and we work closely with our clients to develop personalized solutions that will maximize their online presence. Our digital products are designed to help you increase engagement, generate leads and ultimately boost your bottom line.
2024 VIRTUAL WORKSHOPS
Each workshop is 1.5 hours and offered on the date listed below the title. You can choose the 1PM or 6PM option of each workshop. They are limited to 25 people and cost $25/workshop.
JUNE 28 & NOVEMBER 21
This comprehensive social media content creation class offers a hands-on approach to mastering the art of crafting impactful and engaging material for various platforms. Participants delve into the principles of effective content strategy, understanding how to align their creations with specific target audiences and organizational goals. Practical sessions focus on honing skills in multimedia production, covering the creation of visually stunning graphics, videos, and written content optimized for different social media channels. Through a blend of theory and practical exercises, participants gain a deep understanding of the ever-evolving landscape of social media content, ensuring they are equipped with the knowledge and skills needed to succeed in the digital realm.
JULY 25, & DECEMBER 19
In this foundational marketing class, students embark on a comprehensive journey to grasp the fundamental principles that underpin successful marketing strategies. Participants gain a solid understanding of market research, learning how to analyze consumer behavior and market trends to inform strategic decision-making. The course delves into the essential components of the marketing mix, exploring product development, pricing strategies, effective distribution channels, and compelling promotional tactics. Through real-world case studies and practical exercises, students develop a strategic mindset, honing their ability to create and implement effective marketing plans that drive business success.
AUGUST 29
This practical Canva tutorial class is designed to empower participants with the skills to create stunning visual content effortlessly. Students learn to navigate the Canva platform, gaining proficiency in its features and tools for graphic design. The workshop covers the basics of layout design, color theory, and typography, providing a solid foundation for crafting visually appealing graphics. Through step-by-step demonstrations and hands-on exercises, participants discover how to produce professional-quality designs for social media, presentations, marketing materials, and more, making this class an invaluable resource for both beginners and those looking to enhance their design capabilities with Canva.
SEPTEMBER 26
In this comprehensive SEO class, participants dive into the intricacies of Search Engine Optimization, unlocking the key techniques to enhance online visibility and drive organic traffic. The workshop covers the fundamental principles of SEO, including keyword research and on-page optimization providing students with a robust understanding of the factors influencing search engine rankings.. With a focus on staying abreast of industry trends and algorithm updates, this class equips participants with the knowledge and skills necessary to navigate the dynamic landscape of SEO and elevate their digital presence.
MAY 30 & OCTOBER 29
This meta business suite tutorial class is designed to demystify the intricacies of utilizing Meta's suite of tools for business success. Participants will gain a comprehensive understanding of Meta's advertising platform, learning to create and optimize content across Facebook, Instagram, and other Meta-owned platforms. The class covers the integration of business profiles, exploring how to maximize the potential of Meta Pages and other business-focused features. Through practical demonstrations and interactive sessions, participants will master the art of leveraging Meta Business Suite to enhance brand visibility, engage with audiences, and ultimately drive business growth in the ever-evolving digital landscape.